What made everybody move from a corporate social media platform to another corporate social media platform instead of the fediverse?
After all, the Fediverse and Activitypub is much more mature than Bluesky and the copycat AT protocol or Threads and … whatever they use.
Nothing specific, just knowledge from those closer, and not likely they’ll publicize ad spend, but uptick was seen. Bluesky ads started around April when they had the big influx after the first suspension. Overview, but not a reference: https://www.bbc.com/portuguese/articles/cm2nkdkypk7o