The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

  • Bone
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    fedilink
    11 month ago

    Their coffee might be bad but people like them for their other drinks, or fancy coffees.

    • Flying Squid
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      fedilink
      21 month ago

      Yeah, but the fancy coffees taste bad too, because of the bad coffee. The other drinks can be okay though.